Two-wheeler sales Thailand 2013-2023
Domestic automotive trading in Thailand
Thailand’s economy is driven by many key industries, but the automotive industry is certainly a major contributor. In Thailand, one-ton pickups seemed to be the most popular commercial vehicle, with about 325 thousand units sold across the country in 2023. The passenger car market is also as vital for the Thai economy. Since 2016, the sales volume of passenger cars in Thailand has steadily increased.
Automotive market share
Most vehicles that were built and assembled in Thailand, are developed, licensed, and branded by international manufacturers. Especially Japanese vehicle companies, such as Toyota, Honda, Isuzu, for instance. Toyota is by far the leading Japanese car brand for Thai people, with an impressive market share of one-third of the vehicle production. In 2022, while Toyota was the leading automobile brand among Thai consumers, Honda on the other hand accounted for almost 77 percent of motorcycle market share.