Travel and tourism industry advertising in the U.S. - statistics & facts
Key insights
- Number of U.S. residents traveling overseas
- 18.21m
Detailed statistics
Number of U.S. residents travelling overseas 2002-2022
- Number of inbound international visitors to the U.S.
- 22.1m
Detailed statistics
Number of inbound international visitors to the U.S. 2011-2022
- Number of domestic business and leisure trips in the U.S.
- 2.25bn
Detailed statistics
Number of domestic leisure and business trips in the U.S. 2019-2026
Editor’s Picks Current statistics on this topic
Current statistics on this topic
Related topics
Recommended statistics
Overview - travel industry
5
- Basic Statistic Annual change in number of U.S. residents traveling overseas 2002-2022
- Premium Statistic Number of inbound international visitors to the U.S. in 2022, by origin
- Premium Statistic Travel product bookings in the U.S. 2023
- Premium Statistic Travel product online bookings in the U.S. 2023
- Premium Statistic Flight bookings by airline brand in the U.S. 2023
Overview - travel industry
-
Basic Statistic
Annual change in number of U.S. residents traveling overseas 2002-2022
Annual change in number of U.S. residents traveling overseas 2002-2022
Annual change in number of United States residents traveling overseas from 2002 to 2022
-
Premium Statistic
Number of inbound international visitors to the U.S. in 2022, by origin
Number of inbound international visitors to the U.S. in 2022, by origin
Number of inbound international visitors to the United States in 2022, by country of origin (in millions)
-
Premium Statistic
Travel product bookings in the U.S. 2023
Travel product bookings in the U.S. 2023
Travel product bookings in the U.S. as of December 2023
-
Premium Statistic
Travel product online bookings in the U.S. 2023
Travel product online bookings in the U.S. 2023
Travel product online bookings in the U.S. as of December 2023
-
Premium Statistic
Flight bookings by airline brand in the U.S. 2023
Flight bookings by airline brand in the U.S. 2023
Flight bookings by airline brand in the U.S. as of December 2023
Overview - advertising and marketing
7
- Premium Statistic Travel sector ad spend growth worldwide 2021-2023
- Premium Statistic Travel industry ad spend in the U.S. 2020-2022
- Premium Statistic Travel sector ad spend in the U.S. 2022, by segment
- Premium Statistic Travel marketers budget allocation in the U.S. 2019-2021, by type
- Premium Statistic Marketing expenses of leading OTAs worldwide 2019-2022
- Premium Statistic Airline and cruise line advertising spending U.S. 2019-2021
- Premium Statistic Lodging industry advertising spending share U.S. 2022, by channel
Overview - advertising and marketing
-
Premium Statistic
Travel sector ad spend growth worldwide 2021-2023
Travel sector ad spend growth worldwide 2021-2023
Travel industry advertising spending growth worldwide from 2021 to 2023
-
Premium Statistic
Travel industry ad spend in the U.S. 2020-2022
Travel industry ad spend in the U.S. 2020-2022
Advertising spending of the travel industry in the United States from first quarter 2020 to 3rd quarter 2022 (in million U.S. dollars)
-
Premium Statistic
Travel sector ad spend in the U.S. 2022, by segment
Travel sector ad spend in the U.S. 2022, by segment
Travel industry advertising spending in the United States from January to April 2022, by segment (in million U.S. dollars)
-
Premium Statistic
Travel marketers budget allocation in the U.S. 2019-2021, by type
Travel marketers budget allocation in the U.S. 2019-2021, by type
Distribution of marketing budgets of travel marketers in the United States from 2019 to 2021, by type
-
Premium Statistic
Marketing expenses of leading OTAs worldwide 2019-2022
Marketing expenses of leading OTAs worldwide 2019-2022
Marketing expenses of leading online travel agencies (OTAs) worldwide from 2019 to 2022 (in million U.S. dollars)
-
Premium Statistic
Airline and cruise line advertising spending U.S. 2019-2021
Airline and cruise line advertising spending U.S. 2019-2021
Airline and cruise line travel advertising spending in the United States in 2nd quarters 2019 to 2021 (in million U.S. dollars)
-
Premium Statistic
Lodging industry advertising spending share U.S. 2022, by channel
Lodging industry advertising spending share U.S. 2022, by channel
Distribution of lodging industry advertising spending in the United States from January to April 2022, by medium and channel
Digital advertising
5
- Premium Statistic Digital ad spend in the U.S. 2022, by industry
- Premium Statistic Digital Market Outlook: digital ad spending share in the U.S. 2022, by industry
- Premium Statistic Digital ad spend growth in the U.S. 2023, by industry
- Premium Statistic Travel industry digital ad spend in the U.S. 2019-2024
- Premium Statistic Mobile ad spend in the U.S. 2021, by industry
Digital advertising
-
Premium Statistic
Digital ad spend in the U.S. 2022, by industry
Digital ad spend in the U.S. 2022, by industry
Digital advertising spending in the United States in 2022, by industry (in billion U.S. dollars)
-
Premium Statistic
Digital Market Outlook: digital ad spending share in the U.S. 2022, by industry
Digital Market Outlook: digital ad spending share in the U.S. 2022, by industry
Distribution of digital advertising spending in the United States in 2022, by industry
-
Premium Statistic
Digital ad spend growth in the U.S. 2023, by industry
Digital ad spend growth in the U.S. 2023, by industry
Growth of digital advertising spending in the United States in 2023, by industry
-
Premium Statistic
Travel industry digital ad spend in the U.S. 2019-2024
Travel industry digital ad spend in the U.S. 2019-2024
Travel industry digital advertising spending in the United States from 2019 to 2024 (in billion U.S. dollars)
-
Premium Statistic
Mobile ad spend in the U.S. 2021, by industry
Mobile ad spend in the U.S. 2021, by industry
Mobile advertising spending in the United States in 2021, by industry (in billion U.S. dollars)
Market leaders
7
- Premium Statistic Leading TV travel advertisers in the U.S. 2022, by ad spend
- Premium Statistic Leading TV travel advertisers in the U.S. 2022, by ad impressions
- Premium Statistic Sales and marketing expenses of Booking Holdings worldwide 2015-2023
- Premium Statistic Selling and marketing expenses of Tripadvisor worldwide 2009-2023
- Premium Statistic Selling and marketing expenses of Expedia Group, Inc. worldwide 2009-2023
- Premium Statistic Advertising expense of Caesars Entertainment worldwide 2018-2022
- Premium Statistic Advertising costs of Wynn Resorts Limited worldwide 2014-2022
Market leaders
-
Premium Statistic
Leading TV travel advertisers in the U.S. 2022, by ad spend
Leading TV travel advertisers in the U.S. 2022, by ad spend
Leading TV advertisers in the travel and tourism industry in the United States in 2022, by ad spend (in million U.S. dollars)
-
Premium Statistic
Leading TV travel advertisers in the U.S. 2022, by ad impressions
Leading TV travel advertisers in the U.S. 2022, by ad impressions
Leading TV advertisers in the travel and tourism industry in the United States between January and July 2022, by share of ad impressions
-
Premium Statistic
Sales and marketing expenses of Booking Holdings worldwide 2015-2023
Sales and marketing expenses of Booking Holdings worldwide 2015-2023
Sales and marketing expenses of Booking Holdings worldwide from 2015 to 2023 (in billion U.S. dollars)
-
Premium Statistic
Selling and marketing expenses of Tripadvisor worldwide 2009-2023
Selling and marketing expenses of Tripadvisor worldwide 2009-2023
Selling and marketing expenses of Tripadvisor, Inc. worldwide from 2009 to 2023 (in million U.S. dollars)
-
Premium Statistic
Selling and marketing expenses of Expedia Group, Inc. worldwide 2009-2023
Selling and marketing expenses of Expedia Group, Inc. worldwide 2009-2023
Selling and marketing expenses of Expedia Group, Inc. worldwide from 2009 to 2023 (in billion U.S. dollars)
-
Premium Statistic
Advertising expense of Caesars Entertainment worldwide 2018-2022
Advertising expense of Caesars Entertainment worldwide 2018-2022
Advertising expense of Caesars Entertainment worldwide from 2018 to 2022 (in million U.S. dollars)
-
Premium Statistic
Advertising costs of Wynn Resorts Limited worldwide 2014-2022
Advertising costs of Wynn Resorts Limited worldwide 2014-2022
Advertising costs of Wynn Resorts Limited worldwide from 2014 to 2022 (in million U.S. dollars)
Consumer insights
7
- Premium Statistic U.S. adults planning travel via selected information sources 2021, by generation
- Premium Statistic Leading types of ads considered as engaging among U.S. travelers 2022
- Premium Statistic Advertising effectiveness among U.S. travelers 2022
- Premium Statistic Personalized advertising attitudes among U.S. travelers 2022
- Premium Statistic Favorite apps and websites for travel in the U.S. Q1 2021
- Premium Statistic U.S. adults using travel influencers for recommendations 2021
- Premium Statistic Average memberships in loyalty programs in the U.S. 2022, by sector
Consumer insights
-
Premium Statistic
U.S. adults planning travel via selected information sources 2021, by generation
U.S. adults planning travel via selected information sources 2021, by generation
Share of adults who use selected sources of information for travel planning in the United States as of May 2021, by generation
-
Premium Statistic
Leading types of ads considered as engaging among U.S. travelers 2022
Leading types of ads considered as engaging among U.S. travelers 2022
Share of travelers motivated to engage with selected types of advertising in the United States as of May 2022
-
Premium Statistic
Advertising effectiveness among U.S. travelers 2022
Advertising effectiveness among U.S. travelers 2022
Share of travelers who were motivated to make a booking influenced by selected types of ads in the United States as of May 2022
-
Premium Statistic
Personalized advertising attitudes among U.S. travelers 2022
Personalized advertising attitudes among U.S. travelers 2022
Attitudes to personalized and non-personalized advertising among travelers in the United States as of May 2022
-
Premium Statistic
Favorite apps and websites for travel in the U.S. Q1 2021
Favorite apps and websites for travel in the U.S. Q1 2021
Travel apps and websites that the public view the most positively in the United States as of Q1 2021
-
Premium Statistic
U.S. adults using travel influencers for recommendations 2021
U.S. adults using travel influencers for recommendations 2021
Share of adults who looked to travel influencers for recommendations in the United States as of May 2021
-
Premium Statistic
Average memberships in loyalty programs in the U.S. 2022, by sector
Average memberships in loyalty programs in the U.S. 2022, by sector
Average loyalty program membership in the United States as of February 2022, by sector
Further reportsGet the best reports to understand your industry
Get the best reports to understand your industry
Contact
Get in touch with us. We are happy to help.
Meredith Alda
Sales Manager– Contact (United States)
Mon - Fri, 9am - 6pm (EST)
Yolanda Mega
Operations Manager– Contact (Asia)
Mon - Fri, 9am - 5pm (SGT)
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)
Mon - Fri, 10:00am - 6:00pm (JST)
Lodovica Biagi
Director of Operations– Contact (Europe)
Mon - Fri, 9:30am - 5pm (GMT)
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Mon - Fri, 9am - 6pm (EST)