In a survey conducted in May 2021 among U.S. adults, it was found that 69 percent of Millennials in the country were using travel-planning sites to gather information and plan their travel. At the same time, 57 percent of Gen Z respondents said they used social media for that purpose.
Share of adults who use selected sources of information for travel planning in the United States as of May 2021, by generation
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Other statistics that may interest you Travel and tourism industry advertising in the U.S.
Overview - travel industry
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Overview - advertising and marketing
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Digital advertising
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Market leaders
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Consumer insights
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- Premium Statistic U.S. adults planning travel via selected information sources 2021, by generation
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Further related statistics
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- Factors for choosing internet sources among travelers in Taiwan 2019
- Source of information used for travel to Iceland 2016
- Travelers' choices of information sources in Taiwan 2019
- Travelers' choices of information sources in Taiwan 2019, by gender
- Most popular ways to travel internationally South Korea 2018
- Devices used for travel planning in the U.S. as of January 2015
- Channels used for getting the best airline and hotel travel deals in the UK 2017
- Holiday research on social media in the UK: motivation factors
- Devices used for travel planning during trips in the U.S. as of January 2015
- Group size distribution of North American travel searches 2017
- Number of days Asia Pacific travelers searched for travel before trip departure 2017
- Number of days North Americans searched for travel before trip departure 2017
- Resources used to plan last trip according to British travelers 2017, by generation
- Online sources of inspiration for leisure travel in the U.S. as of May 2014
- Group size distribution of U.S. travel booking 2015
- Golf course and country club market size in the U.S. 2013-2023
- Number of elected officials that Americans believe behave unethically U.S. 2019
- Participation in outdoor recreation by Caucasians in the U.S. 2009-2017
- Revenue of footwear wholesaling in the U.S., 2008-2013
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Statistics
- Factors for choosing internet sources among travelers in Taiwan 2019
- Source of information used for travel to Iceland 2016
- Travelers' choices of information sources in Taiwan 2019
- Travelers' choices of information sources in Taiwan 2019, by gender
- Most popular ways to travel internationally South Korea 2018
- Devices used for travel planning in the U.S. as of January 2015
- Channels used for getting the best airline and hotel travel deals in the UK 2017
- Holiday research on social media in the UK: motivation factors
- Devices used for travel planning during trips in the U.S. as of January 2015
- Group size distribution of North American travel searches 2017
- Number of days Asia Pacific travelers searched for travel before trip departure 2017
- Number of days North Americans searched for travel before trip departure 2017
- Resources used to plan last trip according to British travelers 2017, by generation
- Online sources of inspiration for leisure travel in the U.S. as of May 2014
- Group size distribution of U.S. travel booking 2015
- Golf course and country club market size in the U.S. 2013-2023
- Number of elected officials that Americans believe behave unethically U.S. 2019
- Participation in outdoor recreation by Caucasians in the U.S. 2009-2017
- Revenue of footwear wholesaling in the U.S., 2008-2013
Morning Consult. (May 24, 2021). Share of adults who use selected sources of information for travel planning in the United States as of May 2021, by generation [Graph]. In Statista. Retrieved May 21, 2024, from https://www.statista.com/statistics/1250501/sources-info-travel-planning-us/
Morning Consult. "Share of adults who use selected sources of information for travel planning in the United States as of May 2021, by generation." Chart. May 24, 2021. Statista. Accessed May 21, 2024. https://www.statista.com/statistics/1250501/sources-info-travel-planning-us/
Morning Consult. (2021). Share of adults who use selected sources of information for travel planning in the United States as of May 2021, by generation. Statista. Statista Inc.. Accessed: May 21, 2024. https://www.statista.com/statistics/1250501/sources-info-travel-planning-us/
Morning Consult. "Share of Adults Who Use Selected Sources of Information for Travel Planning in The United States as of May 2021, by Generation." Statista, Statista Inc., 24 May 2021, https://www.statista.com/statistics/1250501/sources-info-travel-planning-us/
Morning Consult, Share of adults who use selected sources of information for travel planning in the United States as of May 2021, by generation Statista, https://www.statista.com/statistics/1250501/sources-info-travel-planning-us/ (last visited May 21, 2024)
Share of adults who use selected sources of information for travel planning in the United States as of May 2021, by generation [Graph], Morning Consult, May 24, 2021. [Online]. Available: https://www.statista.com/statistics/1250501/sources-info-travel-planning-us/