Programmatic ad spend in the U.S. elections 2018-2022, by device
Connected TV (CTV) made up roughly 30 percent of the political programmatic advertising spend in the United States in 2022. Ad buys on CTV strongly increased from the 2020 U.S. election cycle, when the device allocated 19 percent of the total political programmatic ad spending. On the other hand, the share of ad dollars invested in mobile and desktop declined in the 2022 U.S. midterm elections compared to 2020.