Consumers who like watching political ads more than other TV ads in the U.S. 2022

Published by
Michele Majidi,
Nov 10, 2023
During an October 2022 survey among consumers in the United States, 61 percent of respondents said they liked watching political advertisements less than how much they liked watching other TV ads.

Share of consumers who like watching political ads more than other ads on TV in the United States as of October 2022

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Release date

October 2022

Region

United States

Survey time period

October 25 to 27, 2022

Number of respondents

1,000 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The source phrased the question as follows: "Compared with how much you like watching other television advertisements, how much do you like watching political advertisements — more, less, or about the same amount?"

Missing percentage points to 100 are probably due to rounding.

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Statistics on " Political advertising in the U.S. "

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Other statistics that may interest you Political advertising in the U.S.

Overview

3

Spending

7

Digital advertising

6

TV advertising

4

Consumer perspective

5

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Topics

Political advertising in the United StatesSocial media and politics in the United StatesMedia and politics in the U.S.2020 Presidential Election and the MediaHistory of U.S. presidential elections
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