Reasons why consumers opt into mobile marketing in the UK 2023

Published by Statista Research Department, Jul 18, 2023
During an early 2023 survey carried out in the United Kingdom (UKJ), earning immediate discounts or loyalty reward points was found to be the main reason why consumers opted into receiving brand communications on their smartphones, named by 47 percent of respondents. Roughly a quarter mentioned receiving personalized offers based on browsing behavior or past purchases in the same context.

Reasons why consumers opted into receiving brand communications on smartphones in the United Kingdom (UK) as of February 2023

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Release date

March 2023

Region

United Kingdom

Survey time period

February 2023

Number of respondents

11,000*

Age group

18 years and older

Supplementary notes

* The survey was carried out in the following countries: Brazil, Canada, France, Germany, Indonesia, Singapore, South Africa, Thailand, the United Kingdom (UK), and the United States. No separate number of respondents from the UK was provided.

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Loyalty programs in the United Kingdom (UK)Advertising in the UKDigital marketing in the UKDigital advertising in the UKLoyalty programs in the U.S.
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