Loyalty to beauty and health online shops in the U.S. 2023, by brand
In 2023, when it came to consumer loyalty to beauty and health online shops in the United States, Sephora and ULTA were both leading the way with 88 percent of respondents stating that they are likely to re-use these brands in the future. Second was Bath & Body Works, with 85 percent of people reporting re-use intention.