Global online shopping add-to-cart rate 2023, by device

Published by
L. Yltävä,
Feb 8, 2024
As of December 2023, the add-to-cart rate (ATC) of global online shoppers was highest for smartphones, at approximately 12.2 percent. Desktops recorded the lowest AOT rate compared to mobile devices, at roughly 9.6 percent. The average ATC for e-commerce was about 11.4 percent.

Add-to-cart rate of online shoppers worldwide as of December 2023, by device

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Release date

January 2024

Region

Worldwide

Survey time period

as of December 2023

Special properties

customer sessions across 250+ retailer brands

Supplementary notes

The date of release is the date of access.

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