Beauty and wellness e-commerce consumers in Norway 2020-2023, by gender
More women purchase beauty and wellness products online in Norway than men. In 2023, around 44 percent of women bought these items via the internet. In comparison, only 15 percent of men did the same. However, the share of shoppers of both genders has increased since 2020, when approximately 30 percent of women and seven percent of men purchased beauty online.