Beauty and wellness e-commerce consumers in Norway 2023, by age group
In 2023, shoppers between the ages of 25 and 34 bought the most beauty and wellness-related products online in Norway. In that year, about two-fifths of Norwegians in this age group bought beauty items on the internet. In general, the younger generations engaged in more beauty e-commerce than the older generations. For instance, in the age group of 65 to 74, only 11 percent of individuals made purchases of such items through online channels.