In 2023, mobile accounted for 39 percent and desktop for 61 percent of total digital advertising spending in Germany. Two years earlier the proportion were 36 percent and 64 percent, respectively.
Distribution of digital advertising spending in Germany from 2020 to 2023, by device
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Other statistics that may interest you Digital advertising in Germany
Overview
7
- Premium Statistic Digital Market Outlook: largest digital ad markets worldwide 2022
- Premium Statistic Online advertising expenditure in Germany 2006-2022
- Premium Statistic Digital ad spend in Western Europe 2023, by country
- Premium Statistic Digital ad spend growth in Germany 2020-2022
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Formats
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- Premium Statistic Digital marketing spend in Germany 2023, by type
- Basic Statistic Digital display advertising revenue in Germany 2013-2023
- Premium Statistic TV and video streaming ad revenue in Germany 2015-2023
- Premium Statistic Search ad spend in Germany 2020-2022
- Premium Statistic Social media ad spending in Germany 2017-2027, by device
- Premium Statistic Social media ad reach in Germany 2024, by platform
- Premium Statistic Digital audio ad spending in Germany 2018-2023
- Premium Statistic Podcast ad spend in Germany 2019-2023
Desktop & mobile
5
- Premium Statistic Largest mobile advertising markets worldwide 2022, by ad spend
- Premium Statistic Digital ad spend in Germany 2023, by device
- Premium Statistic Digital ad spend in Germany 2020-2023, by device
- Premium Statistic Desktop ad spend in Germany 2020-2023
- Premium Statistic Mobile ad spend in Germany 2020-2023
Programmatic
5
- Premium Statistic Programmatic ad spend in Germany 2017-2028
- Premium Statistic Programmatic ad spend growth in Germany 2018-2028
- Premium Statistic Biddable marketplace ad spending in Germany 2021-2023
- Premium Statistic Emissions generated by programmatic advertising worldwide 2023, by country
- Premium Statistic Emissions generated per 1,000 programmatic ad impressions worldwide 2023, by country
Consumer insights
8
- Premium Statistic Digital advertising touchpoints in Germany 2023
- Premium Statistic Attitudes towards online advertising in Germany 2023
- Premium Statistic Gen Z attitudes to online advertising in Germany in 2023
- Premium Statistic Online advertising practices experienced by German consumers 2022
- Basic Statistic Advertising influence on shopping in Germany 2023, by type of advertisement
- Premium Statistic Ad reach among Black Friday & Cyber Monday Shoppers in Germany 2023, by medium
- Premium Statistic Consumer attitudes towards targeted ads in Germany 2023
- Premium Statistic Consumer concerns about targeted ads in Germany 2022
Further related statistics
15
- Internet advertising investments in Germany 2006-2022
- Global mobile advertising expenditure 2015-2016, by region
- Online advertising revenue in the U.S. 2004-2020, by pricing model
- Internet advertising spending in Taiwan 2012-2021
- Mobile messaging ad spend in the U.S. 2015-2020
- Mobile advertising spending in Western Europe from 2011-2016
- Italy: growth rate in online advertising revenue 2014-2017
- Annual salary in online advertising and market research in Taiwan 2012-2021
- Internet advertising spending in Hong Kong 2021-2026
- Annual salary in online advertising and market research in Hong Kong 2012-2021
- Year-on-year revenue change from radio and TV advertising in Germany 2021-2022
- Online news feed ads browsing frequency in China 2019, by scenario
- Online advertising of companies in China 2016
- Adways' net sales FY 2013-2022
- Companies with the largest online advertising budget in Romania 2020
Further Content: You might find this interesting as well
Statistics
- Internet advertising investments in Germany 2006-2022
- Global mobile advertising expenditure 2015-2016, by region
- Online advertising revenue in the U.S. 2004-2020, by pricing model
- Internet advertising spending in Taiwan 2012-2021
- Mobile messaging ad spend in the U.S. 2015-2020
- Mobile advertising spending in Western Europe from 2011-2016
- Italy: growth rate in online advertising revenue 2014-2017
- Annual salary in online advertising and market research in Taiwan 2012-2021
- Internet advertising spending in Hong Kong 2021-2026
- Annual salary in online advertising and market research in Hong Kong 2012-2021
- Year-on-year revenue change from radio and TV advertising in Germany 2021-2022
- Online news feed ads browsing frequency in China 2019, by scenario
- Online advertising of companies in China 2016
- Adways' net sales FY 2013-2022
- Companies with the largest online advertising budget in Romania 2020
Statista. (January 31, 2024). Distribution of digital advertising spending in Germany from 2020 to 2023, by device [Graph]. In Statista. Retrieved May 04, 2024, from https://www.statista.com/statistics/425360/internet-advertising-revenues-by-segment-germany/
Statista. "Distribution of digital advertising spending in Germany from 2020 to 2023, by device." Chart. January 31, 2024. Statista. Accessed May 04, 2024. https://www.statista.com/statistics/425360/internet-advertising-revenues-by-segment-germany/
Statista. (2024). Distribution of digital advertising spending in Germany from 2020 to 2023, by device. Statista. Statista Inc.. Accessed: May 04, 2024. https://www.statista.com/statistics/425360/internet-advertising-revenues-by-segment-germany/
Statista. "Distribution of Digital Advertising Spending in Germany from 2020 to 2023, by Device." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/425360/internet-advertising-revenues-by-segment-germany/
Statista, Distribution of digital advertising spending in Germany from 2020 to 2023, by device Statista, https://www.statista.com/statistics/425360/internet-advertising-revenues-by-segment-germany/ (last visited May 04, 2024)
Distribution of digital advertising spending in Germany from 2020 to 2023, by device [Graph], Statista, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/425360/internet-advertising-revenues-by-segment-germany/